LOAN TERMS HIT AUTO MARKET BUT SALES TEAMS ARE POSITIVE
Nepal Automobile Dealers Association (NADA) is the largest auto show in Nepal. In the 13th edition of this flagship event, B360 spoke with some NADA participants who lead the marketing and sales of their respective automobile brands about the impact of limitation on auto lending and their coping strategy.
Raj Kishore Singh
Deputy General Manager Shangrila Motors
Who is your target audience?
Our vehicles basically cover a premium segment. The price range starts basically from 75- 80 lakhs. Our brand is generally targeted for high class clientele, entrepreneurs, CEOs and diplomats.
What is the signature element of your brand?
Our brand signifies quality, standard, style and is renowned for its interior design. 3008 SUV is entirely new concept in Nepal. It is very unique. No vehicle in Nepal has what we have.