Positioned as ‘Taste Gold Feel Gold’, Jawalakhel Group of Industries has launched its premium vodka “Ruslan Gold Reserve Vodka” infused with real 23 Carat Gold flakes to create a unique sensorial experience unlike any in the market. According to the company, the gold is imported from Germany and is European Food Grade certified. Furthermore, every batch of Ruslan Gold Reserve Vodka is tested for quality in an ISO/IEC certified lab.
Ruslan has been a favorite amongst vodka enthusiasts for over 40 years, and 2019 marks a new frontier as Ruslan creates premium brand extensions that deliver to the up-market needs of vodka connoisseurs.
“We have a legacy of offering richness, purity and smoothness that conforms to world class standards in our products. Ruslan Gold Reserve is sheer innovation in the vodka category in response to the ethos of the current vodka connoisseurs and market demand. However, we are also deeply conscious that we need to offer value for money without compromising on quality or taste,” said Raj Shah, Managing Director of JGI.
The product comes in 750ml, 375ml and 180ml bottles and is priced at Rs. 2,200, Rs. 1,100 and Rs. 550 respectively.
