PATA is a no for profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. As part of its activitites, PATA is dedicated to human capital development across the travel and tourism industry. The primamry focus of the HCD program is the development of the Young Tourism Professional. Towards this PATA annually presents a special award and prize to an exceptional rising star in the industry. All recipients of this prestigious award exhibit initiative and leadership in the advancement of tourism as well as demonstrate commitment to sustainable development of the Asia Pacific travel industry in line with PATA’s mission.
The PATA Face of the Future is provided a speaking opportunity at the PATA Annual Summit 2021 and the PATA Youth Symposium among other benefits.
PATA CEO Dr Mario Hardy said, “The PATA Face of the Future winner lends an important voice to young tourism professionals everywhere which will be extremely important as we look towards the responsible recovery of travel and tourism post Covid 19. The deadline for entries in February 20, 2021 and application details can be found on their website.