The fast-food market in Kathmandu is growing rapidly. International fast-food like burgers, pizzas and fried chicken are proving fierce competition in a market dominated by local momo joints. Nepali fast-food businesses, KKFC and Chicken Station are prime examples of how the tides have changed. A new entrant called Titbits Burgers n’ Fried Chicken located in Lalitpur has also entered the race.
Titbits Burgers n’ Fried Chicken serves a variety of burgers, fried chicken items, pizzas, momos, wraps, rice bowls and hotdogs. “The idea of opening a fast-food outlet in Kathmandu came in my mind when I was working abroad,” says Deepak Thapa, owner of the restaurant.
Before returning to Nepal, Thapa worked for international fast-food restaurants like McDonalds and KFC in Dubai, Kuwait and Qatar for 20 years. This is where he learnt the traits of running a fast-food business. He uses international ingredients and spices instead of local ones to give customers the authentic taste of international fast food.
“Anyone who loves good quality burgers and fried chickens is my target customer,” says Thapa who wants to attract customers through his food, services and ambience rather than mere marketing gimmicks.