Karun Shakya is the Senior Marketing Manager of CG|Motocorp, the authorised distributor of Suzuki four-wheelers in Nepal. Shakya believes that when it comes to marketing, you can be either updated or outdated, and being someone who prefers to stay at the top of his game, made all the effort needed to adapt to new emerging digital trends.
Shakya started his career as a frontline salesperson and then shifted to marketing where he has spent 15 years in the automobile industry. “My passion for wheels, since childhood, propelled me towards this industry and I haven’t thought of switching to any other sector to date,” he shares.
The automobile industry is a dynamic one in Nepal and comes with its own set of challenges and that’s what makes it all the more interesting to Shakya. He says that a good mentor and strong dedication have helped him accelerate his career.
In this edition of Business 360, Shakya shares his list of favourite brands, and what he has learned from some of them.
Top 4 apps
- Premier League
3 destinations within Nepal you want to travel to
- Everest Base Camp
- Khaptad National Park
Women-run businesses you think deserve accolades
- Nepal Knotcraft Centre
A startup business that you think will ace later
- Yatri Motorcycles
An entrepreneur who inspires you
- Henry Ford
A non-profit you want to contribute to
- Animal Nepal
Your 3 favourite Suzuki vehicles
A Nepali startup you think deserves the spotlight
The best work advice you have received
I think the best advice I received was at the start of my career and which I live by every day: ‘Never hesitate to get your hands dirty’.
3 marketing tips that you think every marketing person should know
- Have an inquisitive mindset.
- With the amount of data that is being generated, a marketer should be analytical.
- Be willing to work with others.
Who among the Nepali influencers do you want to work with?
A marketing guru you swear by and why?
It would definitely be Philip Kotler. The very first words of marketing most of us have learned have been written by him. He literally published the first true book on marketing principles. His quote: “The organisation’s marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors in a way that preserves or enhances the consumers or society’s well-being”, sums it all up.
- “Starting your own business is a constant process of growth and learning”
- “Don’t jump into business because you have capital, start because you want to. Your mindset and desire to run a business is much more important than money”
- “An entrepreneur should know what their customers will seek before they actually know what they want”