Training of Women Entrepreneurs on Expanding Business through E-commerce, Digital Marketing

KATHMANDU: The United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) in partnership with South Asian Women Development Forum (SAWDF) today started a training programme 'Training of Women Entrepreneurs on Expanding Business through E-commerce and Digital Marketing' in Kathmandu. The three-day training programme began with two plenary sessions on 'E-tourism marketing', and 'Handicraft and Agriculture: Leveraging Digital Technology Opportunities'. Minister of Urban Development Ram Kumari Jhakri was the chief guest at the inaugural ceremony of the event. During the inaugural address, Minister Jhakri spoke about the need to empower women financially and socially if society wanted to witness substantial changes. On the occasion, she also launched a manual titled 'Beginner’s manual on Digital Marketing and E-commerce'. Other speakers during the inaugural session were Adnan Aliani, Officer-in-Charge, United Nations ESCAP South and South-West Asia Office, New Delhi; Dr Ratnakar Adhikari, Executive Director, Enhanced Integrated Framework (EIF), Geneva and Pramila Acharya Rijal, President, South Asian Women Development Forum (SAWDF). [gallery columns="1" size="full" ids="21708"] Special addresses were also made by Armida Salsiah Alisjahbana, Under-Secretary-General of the UN and Executive Secretary of ESCAP and Patricia Scotland QC, Secretary-General of Commonwealth Secretariat. The vote of thanks was delivered by Abdoulie Jammeh. Deputy Permanent Secretary, Ministry of Trade, Industry, Regional Integration and Employment of Gambia and Rajan Sudesh Ratna, Deputy Head, ESCAP South and South-West Asia Office, New Delhi. The training is being organised with the objective to share successful e-commerce and digital marketing experiences of women entrepreneurs and to introduce the concept of digital marketing and e-commerce to the participants. The event will also provide hands-on training on how to register and link businesses to e-commerce and digital marketing platforms. Another objective of the event is to build a network of women entrepreneurs and provide an opportunity to display the products and services of the participants. Since the inception of the project in June 2019, more than 1,400 South Asian women entrepreneurs have been trained in South Asian countries. Out of a total of 1,400 women entrepreneurs, more than 200 Nepali women entrepreneurs were trained. This has resulted in a significant increase in e-commerce and digital marketing, giving women entrepreneurs an opportunity to establish partnerships and target new customers, overcoming the travel restrictions during the pandemic. READ ALSO:

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