Two works from Nepal showcased at the One Show Asia Showcase 2020
For the first time, Nepali advertising campaign got selected in the One Show Asia where the best works from Asia Pacific get showcased to the world. Two campaigns from Nepal, #BasicHumanity created by Outreach Nepal and #TogetherAhead created by CREO Communications for Nabil Bank, were chosen from more than 2,600 submissions from 59 cities in 17 countries from Asia Pacific region. Submissions were curated by a diverse group of 62 influential creative leaders from 29 countries and regions around the world who upheld the One Show’s long-standing high standards for creative excellence in two rounds of reviews. These works represent the year’s best from the Asia Pacific creative industry.
The President of Advertising Association of Nepal (AAN), Som Prasad Dhital expressed happiness to see Nepal shining at One Show Asia and said that Nepalis should keep these spirits of creating hallmarks so that our industry becomes as par to other leading ad fraternity of the world.
Anil Shah, the CEO of Nabil Bank was instrumental for the #TogetherAhead campaign which was done for Nabil Bank which delivered a message of solidarity during the Covid times. He said, “Truly amazing, congratulations to the entire team. I am humbled to be part of this journey of making Nepal proud and showcasing our creative talents in the highest international forum.”
Ujaya Shakya, Founder Managing Director, Outreach Nepal, shared that this could be a game changer to change the perception about Nepal’s advertising and creative industry to the global fraternity.