Unilever Nepal launches Sunsilk ‘Limited Special Edition Dashain Pack’

• 'Sunsilk Dashain Vibes' winners featured in 3 new packs
• 'Sunsilk Perfect Straight' introduced along with two new packs

KATHMANDU: Unilever Nepal has launched three different variants — Hairfall Solution, Black Shine and Perfect Straight — of Sunsilk shampoo. Of the three new packs, 'Perfect Straight' has been introduced for the first time in Nepal. [gallery columns="1" link="file" size="full" ids="27952,27947,27950"] Last year's winners of 'Sunsilk Dashain Vibes' Aashina Deula, Pratima Karki and Lalana Chimariya joined brand ambassadors Princy and Prisma to represent the brand amid a programme held at Aloft Kathmandu Thamel in Kathmandu, on Monday. The winners became the face of ‘Sunsilk Gang of Girls’ and also received Rs 100,000 each last year. As the winners of the contest, they have been featured in this year’s 'Limited Special Edition Dashain Pack' launched in Nepal. The new packs are expected to reach thousands of households across the country. [caption id="attachment_27946" align="alignnone" width="1000"] Managing Director of Unilever Nepal, Amlan Mukherjee, attends a programme organised to launch Sunsilk 'Limited Special Edition Dashain Pack' at Aloft Kathmandu Thamel, on Monday, August 22, 2022. Photo: Angel Pariyar/Media9[/caption] According to the Managing Director of Unilever Nepal, Amlan Mukherjee, “Sunsilk is arguably the largest beauty brand of Nepal, widely distributed and preferred by millions of consumers. We are proud to introduce the Sunsilk Gang of Girls who are the winners of Sunsilk Dashain Vibes contest launched during Dashain 2021 and it was an unprecedented success. Sunsilk believes that girls thrive when they explore possibilities and here we gave them the opportunity to showcase their beautiful hair and feature in the bottles of Sunsilk Brand. We believe that beauty is uncomplicated and captured through various means. We want our brands along with our consumers to be associated with local festivals and culture. Sunsilk Dashain Vibes and Sunsilk Gang of Girls activation are among such efforts.” [gallery columns="1" link="file" size="full" ids="27945,27949,27951"] Sunsilk Shampoo was first introduced in 1954 as a liquid shampoo. Sunsilk is one of the largest haircare brands in the world and has remained consumers’ favourite choice for years. Sunsilk, the leading beauty brand in the country hopes to support and inspire girls to open up possibilities by providing quality haircare products. To become a part of its consumer’s life in Nepal’s biggest festival, last year, Sunsilk Nepal launched its immensely successful campaign  —Sunsilk Dashain Vibes, a digital contest held during the Dashain 2021. The campaign provided opportunities for Nepali girls to stretch their horizons by showcasing their beautiful hair to get a chance to become associated with the brand as a part of 'Sunsilk Gang of Girls'. This year also, prior to Badadashain, Sunsilk Nepal is gearing up to launch its highly successful campaign for the second time. The campaign will again provide opportunities for thousands of Nepali girls to feature in the pack by showcasing their beautiful hair. Sunsilk Dashain Vibes campaign, among its numerous milestones, has garnered over 60 million views and generated 2,854 participation across Facebook, Instagram and TikTok, and is expected to go higher with Sunsilk Dashain Vibes 2. READ ALSO:

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