Viber, one of the leading communication apps, has finally launched the Viber Lens feature in Nepal through a virtual event. Users could use this feature from September 9. Viber Lens is exclusively available in Nepal, Vietnam and Philippines in the APAC region for the first time.
The Viber Lens feature release comes in partnership with Snap Inc and the integration of Snap’s Camera Kit, Creative Kit and customisable Bitmoji in the Viber app. With this feature, users can make fun and interactive conversations through AR-powered photo and video messaging services, reads the press statement. With the launch of the feature, there are 20 different lenses that the user can choose from. However, the company will be adding local lenses from singer Swoopna Suman and Coca Cola. The company also announced that they will be adding at least 20 new lenses every month and the businesses will have the opportunity to create their own exclusive lenses on Viber.
The new Viber features include instant Augmented Reality (AR), which provides an enhanced and interactive experience of a real-world environment at your fingertips, along with Attention-Grabbing Filters, Expressive Masks, Beautification Features and Customisable Bitmoji characters. Viber users will be able to use these features by going to their desired chats, tapping the camera icon and simply using the lenses in their photos and videos.
“Nepal is a key market for Viber. We have had multiple partnerships in Nepal and have always been keen in bringing more innovative features to make Viber more fun and useful for the everyday life of Nepali users. This feature is one additional way of offering our Nepali users something special in their daily chats and communications,” said David Tse, Senior Director of APAC at Viber.