The world’s leading brewer Anheuser-Busch InBev (AB InBev) has launched its iconic global brand Budweiser in Nepal in an exclusive partnership with Raj Brewery of the Jawalakhel Group of Industries.
Kartikeya Sharma, President – India and South East Asia, AB InBev said, “We are thrilled to introduce Budweiser, for our consumers in Nepal which is an important market for us thanks to its growing young adult population and its dynamic beer drinking culture. As a leading brewer, we are committed to constantly introduce top quality products to address the ever-evolving beer preferences of today’s consumers.”
Budweiser is a medium-bodied, flavourful, and crisp American-style lager, that was first introduced in 1876. Staying true to its time honoured 140-year-old legacy, Budweiser is brewed with the choicest barley malt and hop varieties for the perfect balance of flavour and refreshment. It is beechwood-aged and brewed longer for unparalleled smoothness, balance and character.
The Jawalakhel Group has been at the forefront of innovation and setting new benchmarks of excellence in manufacturing brands in its state-of-the-art brewery that resonates with the evolving drinking culture in the country.