Xiaomi, global technology leader, announced on August 27 that it has become the number one smartphone company in Nepal, as per leading market research firm, IDC’s Worldwide Quarterly Mobile Phone Tracker, Q2 2021 release. With a market share of 38.9% in Q2’21 in unit shipments, Xiaomi has retained the top spot since Q3’ 20.
Sourabh Kothari, Country General Manager, Xiaomi Nepal said, “We are extremely thrilled to be the Number 1 smartphone company in Nepal for four consecutive quarters as per IDC. We are humbled by the love and support that we have received from our Mi fans and hope to continue to strive and meet all gold standards that we have set for ourselves in the future.”
The brand witnessed significant growth in the market owing to the launch of multiple products across price segments such as Mi 11, Mi 11X Pro, Redmi K20 series, POCO F3, etc. It also launched 30 new ecosystem products in Nepal including Mi Watch Lite, TV Stick, Trimmer, Band 6, Sonic Bass Wireless earphones, Powerbanks, etc.
In addition, the offline expansion contributed to the overall growth of the brand. Today, strengthening their presence in Nepal, Xiaomi has set up more than 2000+ offline partner stores and 600+ Mi Preferred Partner stores across the country. The company currently holds a strong distribution network across locations in Nepal. They have also fortified their position in the market with robust after-sales service through exclusive authorised service centres as well as a dedicated service warehouse to fulfil customer requirements in Nepal.