Coca-Cola partners with Viber for new interactive Coke and Meals Lens

Coca-Cola Nepal in collaboration with Rakuten Viber launches the Coca-Cola augmented reality (AR) Viber lens — Food Randomiser — under the theme of Coke and Meals amid a press conference held on Tuesday, November 16, 2021. Photo: Prisma

KATHMANDU: Coca-Cola Nepal in collaboration with Rakuten Viber has launched the Coca-Cola augmented reality (AR) Viber lens — Food Randomiser — under the theme of Coke and Meals.

Over 10 million Viber users in Nepal will be able to enjoy the fun filter where they can playfully ask their friends, colleagues or family to get them a popular combination of Coke and a meal. The filter works by randomly generating popular Coke and Meals Combos in Nepal such as Coke and Momos, Coke and Pizza, Coke and Chowmein among others. Once the generator stops at a Coke and Meal combo, the user can save the lens and send it to their friends, colleagues or family asking them to buy the combo for the user. Additionally, the filter also allows users to put their faces on the filter.

The AR lens was virtually launched during the “Rakuten Viber X Coca-Cola: Strategic Partnership” press conference held on Tuesday where mediapersons along with representatives of Viber and Coca-Cola were the attendees. The collaboration between Rakuten Viber and Coca-Cola aims to bring exciting features to the Nepali users of Viber.

“We’re very excited to partner with Coca-Cola and introduce this fun, technology-driven way to enjoy different food pairings with family and friends. The Coke and Meals Viber Lens is just one of our many initiatives to make connecting with loved ones even more engaging and unique. We cannot wait to see how many moments of laughter and joy it will bring for our Nepal market,” said David Tse, Senior Director of Viber.

Adarsh Avasthi, Country Director, Coca-Cola in Nepal shared, “Coca-Cola makes the joy of shared food moments and togetherness special. The new Coke and Meals Viber lens is our attempt to spark fun conversations especially among the youths of Nepal and to celebrate Coke and Meal Moments. We hope consumers will be excited to use the Viber lens and will enjoy sharing it with friends and family.”

Coca-Cola in Nepal

Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment to improve livelihoods of communities.

Rakuten Viber

Rakuten Viber connects people. Viber’s global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favourite brands and celebrities. Users have a secure and free environment to share their emotions through Viber.

Rakuten Viber is part of Rakuten Inc, a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

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