- Bosch’s parent company BSH Home Appliances enters Nepal through partnership with Laxmi Group
Commenting on their market entry in Nepal, Neeraj Bahl, MD and CEO, BSH Home Appliance (India & SAARC), said, “We are thrilled to open the doors of our first brand store in Nepal. This is a crucial step towards our expansion strategy for SAARC and we are humbled to have a strong partnership with the Laxmi Group in this endeavour. Nepal is a fast-growing market for home appliances and has tremendous potential for growth. We are confident that our German legacy combined with our deep understanding of the local cultures, our strong service network and our passion for consumer-centric innovations will help us deliver tremendous value to consumers in Nepal. Our products across refrigeration, laundry, dishwashing and cooking are loved by consumers all around the world and we will soon become a household name in Nepal as well. I would like to take this opportunity to personally welcome all our customers and partners to visit this beautifully designed Bosch brand store in Katmandu.”
Speaking about the partnership with Bosch, Nirakar Shrestha, Executive Director, Laxmi Group, said, “We are delighted to have inked this strategic partnership with BSH Home Appliances to bring in great product ranges to Nepali customers. Laxmi Group consistently strives to bring the best of products and services to the people of Nepal and with the launch of the first-ever Bosch home appliances brand store in Nepal (Katmandu), that displays a wide portfolio of home appliances. We promise to deliver an enriching experience to all customers. We have Strong confidence in superior quality of Bosch, and with the customer-centric approach that we thrive in, we can drive confidence of Nepali consumers towards the brand and make Bosch one of the most preferred home appliances brands in Nepal.”
During the launch event conducted earlier today, Bosch showcased the best of its German engineering with its promising product portfolio which included:
REFRIGERATORS Bosch Max-Flex Refrigerator: The most unique three-door flexible refrigerator that has revolutionized the concept of ‘space’ allowing consumers to adjust the temperature of the middle compartment so it can turn into a fridge or a freezer space depending on the user’s requirement. It’s a one-of-a-kind innovation developed at the back of strong consumer research to address the pain points around fridge space management. Bosch Frost-Free Convertible Double-Door Refrigerator with Water Dispenser: Combining convenience and hygiene, this refrigerator comes with FreshSense sensors that constantly monitor and control the ambient, fridge and freezer temperature. A constant temperature inside the fridge, independent of the outer temperature, is the result. It also comes with an easy-to-use water dispenser giving a chic look to your kitchen.
WASHING MACHINES and DRYERS Bosch Top Load Fully Automatic Washing Machine: Perfected for utmost fabric care and hand-wash-like quality in every single wash, the Bosch Top Load Washing Machine range is high on performance, aesthetically attractive and compact in design. Bosch Front Load Washing Machines: Available in both, freestanding as well as built-in range, this product epitomises German precision. Globally known and loved for its large drum size and ability to retain fabric quality, this machine is sure to meet all the laundry requirements of the Nepali household. Bosch Washer Dryer: A complete laundry solution that automates the washing as well as drying process, resulting in superior wash quality. A much-needed product for Nepali weather, it comes with high-end technology features that protect fabrics against any damage.
DISHWASHERS Bosch Dishwasher: Offering a hygienic dishwashing experience, the Bosch Dishwashers come with thoughtful features like Rackmatic and HomeConnect that make the mundane chore hassle-free, allowing users to do more with their time. This product is designed and engineered to pre-rinse, wash, and dry utensils in the most efficient way by saving effort, energy and water.
SMALL KITCHEN APPLIANCES Mixer Grinders and Food Processors: Cook like a professional chef with Bosch small appliances which include a wide range of mixer grinders, hand blenders, juicers and food processors that maintain the true essence (aroma and taste) of your authentic ingredients.
Every Bosch product is designed with extreme care to offer intelligent technology, premium aesthetics, and reliable performance; aimed at improving the consumer’s lifestyle. A select range of Bosch products also offers the ‘Home Connect’ function which enables new possibilities for smart living, wherein a smartphone or tablet manages appliances and consumers can easily multitask.
BSH Hausgeräte GmbH, with a total turnover of some EUR 15.6 billion and 62,000 employees in 2021, is a global leader in the home appliance industry. The company’s brand portfolio includes eleven well-known appliance brands like Bosch, Siemens, Gaggenau, and Neff as well as the ecosystem brand Home Connect and service brands like Kitchen Stories. BSH produces at 40 factories and is represented in some 50 countries. BSH is a company of the Bosch Group.
Laxmi Group has a wide presence across sectors and is one of the most trusted brands in Nepal due to its diverse products and manufacturing capabilities. This collaboration will ensure that BSH strengthens its presence in Nepal and delivers products that are not only top quality but also visually appealing, energy efficient, and user-friendly, improving the quality of lives of its consumers.
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Published Date: October 18, 2022, 12:00 am
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