KATHMANDU: MS Group/Millenia Global has tied up with Orion India as its national distributor in Nepal.
Orion, one of the leaders in the world confectionery industry today is now in India, with a state-of-the-art facility in Bhiwadi, Rajasthan. This facility is for the production of the ‘Original Choco-Pie’ among various other products in its portfolio.
Apart from focusing on catering to the Indian consumers’ needs, the manufacturing plant in Rajasthan is now producing special packs for the Nepal market too. The plant is spread over an area of 17, 385 square metres. This will facilitate access to Orion’s high-quality food products in Nepal at reasonable costs.
Owing to the rising popularity and demand for K-Foods in Nepal amidst the K-wave that is sweeping the entire world, Orion is optimistic about its tie-up with MS Group/Millenia Global.
MS Group/Millenia Global plans to expand its operations to over 35,000 stores across Nepal, for Orion in the next year.
Saurabh Saith, CEO & MD, Orion India and Nepal said, “We are delighted to tie up with MS Group/Millenia Global and are working actively to bring the best of K-Food and Orion’s specialities that cater to the tastes of Nepali consumers. Given that the annual confectionery market stands at $28 million today for a population of 29.1 million people, there is immense scope for Orion India in Nepal.”
Umang Agarwal, MD, Millenia Global said, “We are highly exhilarated as we welcome Orion to Nepal. We will be extending a strong partnership and distribution platform for Orion and expanding its distribution across the country. We believe that Orion has fabulous product offerings for Nepal and with the right strategic approach, it can be the number one brand in the category it operates in.”
MS Group/Millenia Global is a leading conglomerate in Nepal with interests in diverse fields such as steel, sugar, yarn, international trade, banking, insurance, real estate and hotels.
Established in 1956, Orion is one of the leaders in the world confectionery industry today. The company is one of the largest food companies in South Korea.