KATHMANDU: The fourth edition of Himalayan Travel Mart (HTM 2023) is scheduled to be held in Kathmandu from June 6 to June 9.
The Pacific Asia Travel Association (PATA) Nepal Chapter is going to organise the event to promote Nepal's tourism industry.
PATA Nepal Chapter is organising the event with the support of the Ministry of Culture, Tourism and Civil Aviation, Nepal Tourism Board, and Nepal Airlines Corporation among others.
According to PATA Nepal Chapter CEO Suresh Singh Badal, preparations have been completed for Nepal’s premier international travel and tourism trade show.
Over 400 representatives from 25 countries are expected to attend the Himalayan Travel Mart, according to the organiser. At the event, the business session will be attended by 50 buyers from around the globe and 50 sellers/exhibitors with diverse tourism products.
Special sessions will be held centring the post-Covid 19 tourism recovery campaign and the operations of the Gautam Buddha International Airport and Pokhara International Airport efficiently.
Experts from the related field will be invited for their opinions on the ways for operating the two newly launched international airports in an effective way. A plenary session on 'Unlocking the potentials of Nepal's new international airports: strategies for market linkage, marketing, branding and more to drive tourism growth' has been scheduled during the Mart.
Prime Minister Pushpa Kamal Dahal is scheduled to inaugurate the event taking place with the theme of 'reconnecting, rebuilding and reinvigorating'. Minister for Culture, Tourism and Civil Aviation, Sudan Kirati, will also attend the event.
The event has been held annually since 2017 and it was halted in 2019 due to Covid 19 pandemic. The objective of the Mart is to develop Nepal as a gateway to the Himalayas as the hub of adventure tourism and a destination of resilient tourism.
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Published Date: June 5, 2023, 12:00 am
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