USSEC introduces Nepal’s first ever feed label, ‘Soy Fed’

Deeba Giannoulis – Head of Marketing, USSEC, South Asia and Sub-Saharan Africa and a Right To Protein Supporter, speaks at a programme organised to launch ‘Soy Fed’ for animal protein product producers, in Kathmandu, on Wednesday, July 27, 2022.

  • Distinguished quality of animal protein products

KATHMANDU:  The US Soybean Export Council (USSEC) in partnership with Right To Protein, a region-wide nutrition and health initiative, announced the launch of Nepal’s first feed label – ‘Soy Fed’ for animal protein product producers.

The feed label will drive public awareness about protein-rich feed sources, and highlight its role in quality protein consumption for animals and humans.

USSEC is an enabler for US Soy for human consumption, aquaculture, and livestock feed in more than 80 countries.

The ‘Soy Fed’ label is a step towards empowering consumers in making informed choices while enabling them to differentiate packaged poultry, meat, and fish through soybean meal – a high-protein animal feed. The ‘Soy Fed’ label is being launched in Nepal after its successful launch in neighbouring India in September 2021.

The soybean meal has a tremendous impact on the growth and development of livestock, poultry, or fish due to the superior amino acid profile and amino acid digestibility. This makes soy-fed animal protein products high-quality protein foods for human consumption.

Commenting on the ‘Soy Fed’ launch Deeba Giannoulis – Head of Marketing, USSEC, South Asia and Sub-Saharan Africa and a Right To Protein Supporter said, “The ‘Soy Fed’ label is our effort to further Nepal’s health agenda to meet protein sufficiency goals. We aim to educate both, the industry, and the consumers to distinguish soy as the quality protein source for animal feed and to be more aware of their protein food choices, respectively.”

In India, leading poultry producers have adopted this voluntary label for their products. This is helping them contribute to India’s larger cause of promoting protein awareness and nutrition sufficiency. “Nepal is a very important market for us, and we look forward to the ‘Soy Fed’ label being adopted by poultry and aquaculture leaders in the country to help citizens distinguish their protein foods through better awareness about the feed. This is an effort aligned with the larger initiative of the ‘Sustainable US Soy’ logo launched in 2014, which is now used on more than 550 products and helps companies differentiate themselves from the competition in the international marketplace,” added Deeba Giannoulis.

“It is well known globally that soybean meals have a high concentration of protein content; they are rich in highly digestible protein, and the protein is composed of a superior blend of amino acids. This helps to define the quality of protein humans consume through soy-fed poultry, fish, or meat. With the introduction of the ‘Soy Fed’ label in Nepal, we are taking concerted efforts to highlight the importance of quality protein consumption and to create awareness on needing to know what the livestock is fed,” stated Pawan Kumar, Lead – Nepal, USSEC and Right To Protein supporter.

“We are witnessing a shift in consumer mindsets in Nepal wherein ingredient transparency, and food labels help them make better and more informed choices. Consumers have the right to know that the meat or eggs they consume are safe for them and highly nutritious. Given this scenario, the launch of the ‘Soy Fed’ label in Nepal is monumental to further our national nutrition cause, and we heartily welcome this initiative.,” said Guna Chandra Bista (Swami Krishnananda Bharati), President of Nepal Poultry Federation, Kathmandu.

The US Soybean Export Council (USSEC) in partnership with Right To Protein, a region-wide nutrition and health initiative, announces the launch of Nepal’s first feed label – ‘Soy Fed’ for animal protein product producers at a programme organised in Kathmandu. Photo: Media9

The ‘Soy Fed’ label is in the process of reaching out to several retail brands in Nepal for voluntary adoption of the label on their brand’s packaging to help consumers identify better-fed animal-protein products giving them the power to differentiate their food by knowing more about its feed!

The USSEC focuses on differentiating, building preference, and enabling market access for the use of US Soy for human consumption, aquaculture, and livestock feed in more than 80 countries. USSEC members represent the soy supply chain including US Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the US soybean checkoff, USDA Foreign Agricultural Service (FAS) matching funds, and industry.

Likewise, Right To Protein is an awareness initiative to educate citizens about the importance of adequate protein consumption for better nutrition, health and wellbeing.

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